The 70cl and 750ml formats are at the heart of the debate.
How many times have we regretted the lack of harmonization of the US and European formats at the time of development?
Armagnac, cognac and fine bordeaux: Aquitaine brandy as a common ancestor.
Created in 1974, fine Bordeaux becomes a Geographical Indication on 15 January 2015. Situated between Armagnac and Cognac, ...
Selective memory problem?
The boom in the rum market over the last few years is the result of ingenious marketing creation actions: brut de fût, old vintage...
The 'old school Charentais', an untapped treasure?
When we talk about the typical products of the 'deep Charente', we think first of all of the Charentaise, pineau, cognac and lastly of the Charentaise ...
Where does the Spirits Valley begin?
From a geographical point of view, the Spirits Valley is above all a reference to the Charente valley, which for many centuries was a means of communication ...
International reach through the spirits industry
At a time when France is under attack on its values internationally but also within its own territory, it is ...
Why is the Baijiu still moping on our bar shelves?
Over the last ten years or so, attempts to market baijiu internationally have generally resulted in some...
1/ When marketing and artistic strategies intersect to create an iconic song.
"Allways be aware of what's around you
They wanna down you, and fuckin' clown you
Keep your shit in order...
Luck factor or resilience?
Inner Circle is a reggae band formed in 1968 by brothers Roger & Ian Lewis, joined by Touter Harvey in 1976. I have had the honour of working with them in the past...
SPIRITS GROUPS SUPPLY VOLUMES OF GLOBALLY RECOGNIZED AND DISTRIBUTED BRANDS.
The major hotel and restaurant chains have contracts with alcohol groups .
The importance of strong pieces and accessories in ready-to-wear.
Ready-to-wear brands often communicate about strong parts and accessories. The strong parts of your wardrobe ...
BOEING 747 VS SPAGHETTIS
"It's really too complicated!" Sharing our dismay at a project, a task or a change, has the consequence of spreading a negative emotional charge...
Realization & referencing
