Spirits development

The purchasing & supply manager in the world of spirits is rarely the subject of articles in the media, unlike the marketing or...

The Labox application has been continually evolving since 2012 to offer even greater performance in terms of time savings, traceability and reliability. To achieve this, a team of specialists in the...

The Technics SL 1200 vinyl turntable: the essential tool for the emergence of hip-hop and electronic cultures.
Before the club culture emerged with disco in the mid-70s thanks to the ...

I) A launch that makes a mark (2010)
In August 2010, the House of Remy Martin announced the launch of a new product called Remy Martin V, designed to compete with vodka and gin.

The difficulty of entering the world of spirits in 2021.
Spirits development mapping is a new tool made available to start-ups and young entrepreneurs .

The 70cl and 750ml formats are at the heart of the debate.
How many times have we regretted the lack of harmonization of the US and European formats at the time of development?

Armagnac, cognac and fine bordeaux: Aquitaine brandy as a common ancestor.

Created in 1974, fine Bordeaux becomes a Geographical Indication on 15 January 2015. Situated between Armagnac and Cognac, ...

Selective memory problem?
The boom in the rum market over the last few years is the result of ingenious marketing creation actions: brut de fût, old vintage...

The 'old school Charentais', an untapped treasure?
When we talk about the typical products of the 'deep Charente', we think first of all of the Charentaise, pineau, cognac and lastly of the Charentaise ...

Where does the Spirits Valley begin?
From a geographical point of view, the Spirits Valley is above all a reference to the Charente valley, which for many centuries was a means of communication ...

International reach through the spirits industry
At a time when France is under attack on its values internationally but also within its own territory, it is ...

1/ When marketing and artistic strategies intersect to create an iconic song.

"Allways be aware of what's around you
They wanna down you, and fuckin' clown you
Keep your shit in order...