Marketing strategy & sensory marketing

The US market is under particular scrutiny by French wine and spirits professionals, who are hoping for a rebound in sales at the end of the year...

The Technics SL 1200 vinyl turntable: the essential tool for the emergence of hip-hop and electronic cultures.
Before the club culture emerged with disco in the mid-70s thanks to the ...

Supply chain challenges: how to combat supply tensions and rising material costs?

We are in a situation of both business recovery and economic recovery.

I) A launch that makes a mark (2010)
In August 2010, the House of Remy Martin announced the launch of a new product called Remy Martin V, designed to compete with vodka and gin.

The 70cl and 750ml formats are at the heart of the debate.
How many times have we regretted the lack of harmonization of the US and European formats at the time of development?

The 'old school Charentais', an untapped treasure?
When we talk about the typical products of the 'deep Charente', we think first of all of the Charentaise, pineau, cognac and lastly of the Charentaise ...

Why is baijiu still languishing on bar shelves?
Over the last ten years or so, attempts to market baijiu internationally have...

1/ When marketing and artistic strategies intersect to create an iconic song.

"Allways be aware of what's around you
They wanna down you, and fuckin' clown you
Keep your shit in order...

Luck factor or resilience?
Inner Circle is a reggae band formed in 1968 by brothers Roger & Ian Lewis, joined by Touter Harvey in 1976. I have had the honour of working with them in the past...

SPIRITS GROUPS SUPPLY VOLUMES OF GLOBALLY RECOGNIZED AND DISTRIBUTED BRANDS.

The major hotel and restaurant chains have contracts with alcohol groups .

The importance of strong pieces and accessories in ready-to-wear.

Ready-to-wear brands often communicate about strong parts and accessories. The strong parts of your wardrobe ...