Consultant in project management and marketing / artistic strategy
I offer spirits creation, project management, artistic strategy and marketing services with My Spirit Factory, which is the sum of all my professional and graduate experiences.
Degree in Humanities: Philosophy (Bordeaux / Salamanca)
Master 2: Trade, Law & Management of Spirits (Segonzac)
Master 2: International Trade (IAE Poitiers)
I worked in the building industry for ten years, including five years at IDEPS, a Parisian company that fitted out shops in difficult-to-access areas (Eiffel Tower, airport customs areas, metro, etc.) where I supply the sites and coordinate the actions with the teams.
At the same time, I am a DJ and I become an artistic agent for US and Jamaican bands that I meet during this activity. My action then consists in deploying a tailor-made artistic strategy My action consists in deploying a strategy to reinforce their presence in France: creation of events, writing of biographies and help with the production of albums in consultation with the agency in charge of the tours, the studios, the labels and the festival organisers.
Then I created My Spirit Factory in 2013 in Cognac, initially a service for creating limited editions of spirits for artists who are not sponsored by large alcohol groups. The aim is to deploying sensory marketing at events (video clips, album launches...)
In 2016 I am focusing on supporting start-ups in the world of spirits because many young entrepreneurs are in the process of changing careers. I intervene at the level of production organisation, coordination between the various trades and problem solving. I immerse myself in your project, from the analysis of your needs via the setting up the supply chain to ensure that you successfully market your products.
Today I work with companies in the Spirits Valley, winegrowers and distilleries, on missions involving packaging development, quality control, monitoring, content writing...
My method is custom-made!
I am convinced that it is the adaptation to the project and the personality of the entrepreneur on a case-by-case basis that will produce synergy. Thus my approach guarantees a certain number of points: