Consultant in project management and marketing / artistic strategy
I offer tailor-made services to companies in the Spirits Valley and based abroad, at the crossroads between spirits creation, project management, artistic strategy and marketing.
The adventure begins in 2012 as an artistic agent for US and Jamaican bands. My action then consists in deploying a tailor-made artistic strategy in order to strengthen their presence in France: creating events, writing biographies and helping with album production in consultation with the agency in charge of tours, studios, labels and festival organisers.
Then I created My Spirit Factory in 2013 in Cognac, initially a service for creating limited editions of spirits to the attention of the artists because not all of them are sponsored by large alcohol groups. The aim is to deploy sensory marketing at events (video clips, album launch parties, private sales...)
Since 2016 I focus on support for entrepreneurs in the development of spirits because many of them are also in retraining. I am involved in the organisation of production, coordination between the various trades, planning and problem solving. It's a real immersion in your project, from the preliminary analysis via the supply chain implementationand the launch of production so that you can successfully market your products.
Today I am working alongside Spirits Valley companies on missions of referencing, packaging development, quality control, monitoring, biography and content writing ...
My method is custom-made!
I am convinced that it is the adaptation to the project and the personality of the entrepreneur on a case-by-case basis that will produce synergy. Thus my approach guarantees a certain number of points: