Marketing strategy

Focus on the wine & spirits buyer's job: what are the challenges in a fast-changing world?

Nov 16, 2023

The purchasing & supply manager in the world of spirits is rarely the subject of articles in the media, unlike the marketing or...

How has the Technics SL 1200 contributed to the success of Spirits Valley spirits and liqueurs?

August 14, 2023

The Technics SL 1200 vinyl turntable: the essential tool for the emergence of hip-hop and electronic cultures.
Before the club culture emerged with disco in the mid-70s thanks to the ...

Wanted ! What happened to the Remy V by Remy Martin?

06 Apr 2021

I) A launch that makes a mark (2010)
In August 2010, the House of Remy Martin announced the launch of a new product called Remy Martin V, designed to compete with vodka and gin.

The spirit development mind map is unveiled.

02 Feb 2021

The difficulty of entering the world of spirits in 2021.
Spirits development mapping is a new tool made available to start-ups and young entrepreneurs .

Changing filling standards for spirits in the USA: towards a 700ml Vs 750ml match to conquer the shelves?

10 Jan 2021

The 70cl and 750ml formats are at the heart of the debate.
How many times have we regretted the lack of harmonization of the US and European formats at the time of development?

Fine Bordeaux: the most cognaçaise of wine brandies (after cognac) ?

04 Jan 2021

Armagnac, cognac and fine bordeaux: Aquitaine brandy as a common ancestor.

Created in 1974, fine Bordeaux becomes a Geographical Indication on 15 January 2015. Situated between Armagnac and Cognac, ...

When the 'old school' becomes attractive again: who can rekindle the flame of the 'brûlot charentais'?

16 Nov 2020

The 'old school Charentais', an untapped treasure?
When we talk about the typical products of the 'deep Charente', we think first of all of the Charentaise, pineau, cognac and lastly of the Charentaise ...

Sensory marketing and artistic strategy: analysis of the 'Tequila Sunrise' bottle from the hip hop group Cypress Hill.

11 Oct 2020

1/ When marketing and artistic strategies intersect to create an iconic song.

"Allways be aware of what's around you
They wanna down you, and fuckin' clown you
Keep your shit in order...

Bold sensorial marketing: can we create limited editions of spirits bearing the effigy of hotel and restaurant brands to enhance the customer experience?

30 Sep 2020

SPIRITS GROUPS SUPPLY VOLUMES OF GLOBALLY RECOGNIZED AND DISTRIBUTED BRANDS.

The major hotel and restaurant chains have contracts with alcohol groups .

Limited editions of spirits for ready-made clothes : the next big thing in sensorial marketing?

23 Sep 2020

The importance of strong pieces and accessories in ready-to-wear.

Ready-to-wear brands often communicate about strong parts and accessories. The strong parts of your wardrobe ...

10 items

Latest articles

Risk of secession in the USA: what's at stake for French wines and spirits?

Focus on the wine & spirits buyer's job: what are the challenges in a fast-changing world?

Optimize spirits storage & management with Labox, the French nugget in distillery applications

Categories

Realization & referencing Simplébo

Login

By continuing to browse this site, you accept the installation and use of cookies on your computer, in particular for audience analysis purposes, in accordance with our privacy protection policy.

My Website Find out about buying and selling bottle stock