Marketing strategy

The purchasing & supply manager in the world of spirits is rarely the subject of articles in the media, unlike the marketing or...

The Technics SL 1200 vinyl turntable: the essential tool for the emergence of hip-hop and electronic cultures.
Before the club culture emerged with disco in the mid-70s thanks to the ...

I) A launch that makes a mark (2010)
In August 2010, the House of Remy Martin announced the launch of a new product called Remy Martin V, designed to compete with vodka and gin.

The difficulty of entering the world of spirits in 2021.
Spirits development mapping is a new tool made available to start-ups and young entrepreneurs .

The 70cl and 750ml formats are at the heart of the debate.
How many times have we regretted the lack of harmonization of the US and European formats at the time of development?

Armagnac, cognac and fine bordeaux: Aquitaine brandy as a common ancestor.

Created in 1974, fine Bordeaux becomes a Geographical Indication on 15 January 2015. Situated between Armagnac and Cognac, ...

The 'old school Charentais', an untapped treasure?
When we talk about the typical products of the 'deep Charente', we think first of all of the Charentaise, pineau, cognac and lastly of the Charentaise ...

1/ When marketing and artistic strategies intersect to create an iconic song.

"Allways be aware of what's around you
They wanna down you, and fuckin' clown you
Keep your shit in order...

SPIRITS GROUPS SUPPLY VOLUMES OF GLOBALLY RECOGNIZED AND DISTRIBUTED BRANDS.

The major hotel and restaurant chains have contracts with alcohol groups .

The importance of strong pieces and accessories in ready-to-wear.

Ready-to-wear brands often communicate about strong parts and accessories. The strong parts of your wardrobe ...