Artistic strategy

How has the Technics SL 1200 contributed to the success of Spirits Valley spirits and liqueurs?

09 Dec 2020 My Spirit Factory Marketing strategy & sensory marketing

The Technics SL 1200 vinyl turntable: the essential tool for the emergence of hip-hop and electronic cultures.
Before the club culture emerged with disco in the mid-70s thanks to the ...

Business Resilience: Inner Circle, an example of situational intelligence from the music industry.

06 Oct 2020 My Spirit Factory Marketing strategy & sensory marketing

Luck factor or resilience?
Inner Circle is a reggae band formed in 1968 by brothers Roger & Ian Lewis, joined by Touter Harvey in 1976. I have had the honour of working with them in the past...

Limited editions of spirits for ready-made clothes : the next big thing in sensorial marketing?

23 Sep 2020 My Spirit Factory Marketing strategy & sensory marketing

The importance of strong pieces and accessories in ready-to-wear.

Ready-to-wear brands often communicate about strong parts and accessories. The strong parts of your wardrobe ...

Latest articles

Maison Villevert special report: a look back at 20 years of exploring the world of spirits with Jean-Sébastien Robicquet.

The spirit development mind map is unveiled.

Spirits development