Artistic strategy

/blog/articles/how-did-technics-sl-1200-contribute-to-spirits-and-liquors-of-spirits-valley-success

How has the Technics SL 1200 contributed to the success of Spirits Valley spirits and liqueurs?

August 14, 2023

The Technics SL 1200 vinyl turntable: the essential tool for the emergence of hip-hop and electronic cultures.
Before the club culture emerged with disco in the mid-70s thanks to the ...

/blog/articles/wanted-to-be-the-remy-v-of-remy-martin

Wanted ! What happened to the Remy V by Remy Martin?

06 Apr 2021

I) A launch that makes a mark (2010)
In August 2010, the House of Remy Martin announced the launch of a new product called Remy Martin V, designed to compete with vodka and gin.

/blog/articles/corporate-resilience-inner-circle-an-example-of-situation-intelligence-extracted-from-the-musical-industry

Business Resilience: Inner Circle, an example of situational intelligence from the music industry.

06 Oct 2020

Luck factor or resilience?
Inner Circle is a reggae band formed in 1968 by brothers Roger & Ian Lewis, joined by Touter Harvey in 1976. I have had the honour of working with them in the past...

/blog/articles/editions-limitees-de-spiritueux-pour-le-pret-a-porter-la-prochaine-piece-forte-du-marketing-sensoriel

Limited editions of spirits for ready-made clothes : the next big thing in sensorial marketing?

23 Sep 2020

The importance of strong pieces and accessories in ready-to-wear.

Ready-to-wear brands often communicate about strong parts and accessories. The strong parts of your wardrobe ...

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