Articles published by My Spirit Factory - Page 2

Changing filling standards for spirits in the USA: towards a 700ml Vs 750ml match to conquer the shelves?

10 Jan 2021

The 70cl and 750ml formats are at the heart of the debate.
How many times have we regretted the lack of harmonization of the US and European formats at the time of development?

Fine Bordeaux: the most cognaçaise of wine brandies (after cognac) ?

04 Jan 2021

Armagnac, cognac and fine bordeaux: Aquitaine brandy as a common ancestor.

Created in 1974, fine Bordeaux becomes a Geographical Indication on 15 January 2015. Situated between Armagnac and Cognac, ...

Ethyl carbamate and spirits dossier: what solutions for rum and cachaça exports?

30 Nov 2020

Selective memory problem?
The boom in the rum market over the last few years is the result of ingenious marketing creation actions: brut de fût, old vintage...

When the 'old school' becomes attractive again: who can rekindle the flame of the 'brûlot charentais'?

16 Nov 2020

The 'old school Charentais', an untapped treasure?
When we talk about the typical products of the 'deep Charente', we think first of all of the Charentaise, pineau, cognac and lastly of the Charentaise ...

Logistical challenges and coherence of the territory: how far does the Spirits Valley extend?

10 Nov 2020

Where does the Spirits Valley begin?
From a geographical point of view, the Spirits Valley is above all a reference to the Charente valley, which for many centuries was a means of communication ...

Is the Spirits Valley a trump card of French soft power?

03 Nov 2020

International reach through the spirits industry
At a time when France is under attack on its values internationally but also within its own territory, it is ...

When the Baijiu will awaken: what an opportunity for France and the Spirits Valley?

21 Oct 2020

Why is baijiu still languishing on bar shelves?
Over the last ten years or so, attempts to market baijiu internationally have...

Sensory marketing and artistic strategy: analysis of the 'Tequila Sunrise' bottle from the hip hop group Cypress Hill.

11 Oct 2020

1/ When marketing and artistic strategies intersect to create an iconic song.

"Allways be aware of what's around you
They wanna down you, and fuckin' clown you
Keep your shit in order...

Business Resilience: Inner Circle, an example of situational intelligence from the music industry.

06 Oct 2020

Luck factor or resilience?
Inner Circle is a reggae band formed in 1968 by brothers Roger & Ian Lewis, joined by Touter Harvey in 1976. I have had the honour of working with them in the past...

Bold sensorial marketing: can we create limited editions of spirits bearing the effigy of hotel and restaurant brands to enhance the customer experience?

30 Sep 2020

SPIRITS GROUPS SUPPLY VOLUMES OF GLOBALLY RECOGNIZED AND DISTRIBUTED BRANDS.

The major hotel and restaurant chains have contracts with alcohol groups .

Limited editions of spirits for ready-made clothes : the next big thing in sensorial marketing?

23 Sep 2020

The importance of strong pieces and accessories in ready-to-wear.

Ready-to-wear brands often communicate about strong parts and accessories. The strong parts of your wardrobe ...

Project management and spaghetti therapy: how to de-dramatize one's relationship with the unexpected by distinguishing complicated and complex?

10 Sep 2020

 
BOEING 747 VS SPAGHETTIS

"It's really too complicated!" Sharing our dismay at a project, a task or a change, has the consequence of spreading a negative emotional charge...

Displaying 13-24 of 24 articles

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